|Twenty-three years ago! Thanks, Bill Hogan, for the great illustration|
And how could I forget one of my early all-time faves, written by an elderly copy editor named Lester Rose when I was just starting out at the Daily News circa 1980. This is similar to that giant check that keeps appearing in charity photos, except this was the back page of the Daily News where the main headline through baseball season always had YANKS or METS, and one other team in ALL CAPS, in probably 150 point type, which left room for one other five to eight letter word in the middle. Often on the radio when you listen to the sports scores you'll hear the announcer try to come up with fifteen or so different ways to say "wins," usually riffing on the name of the winning or losing team. So one day the Yankees were playing the Milwaukee Brewers, and Lester's imaginative was: MILWAUKEE WISCS YANKS. Lester finally did retire not long after that, and I eventually got kicked out of the sports department and wound up on the suburban copy desk, but that's another story.
There are some more tips and tricks for writing headlines. I'll get to those in a future post. Now excuse me while I answer the door.
Lysimachia vote Democratic in November